Search results for "Airline ticket"
showing 2 items of 2 documents
Drivers and barriers to online airline ticket purchasing
2009
Although online sales of airline tickets are growing, many travellers are still reluctant to use the web as a purchase channel. Given the cost advantages of online sales for airlines, it is useful for them to know the main drivers and barriers affecting the use of the Internet to purchase tickets. This study analyses the influence of risk, perceived usefulness and perceived ease of use on the airline ticket online purchase intention. The results of a survey show that perceived purchase risk and perceived usefulness exercise a direct influence on airline ticket purchasing intentions, while perceived ease of use has an indirect influence through perceived usefulness. Psychological risk, perfo…
Key drivers of consumer purchase of airline tickets: A cross-cultural analysis
2013
Abstract This paper considers drivers of online airline ticket purchasing behaviour, and analyses the influence of attitude, subjective norm and perceived behavioural control on such decisions in two cultures. A number of hypotheses are examined using a sample of online shoppers in Spain and The Netherlands. We find that perceived control, subjective norm and attitude positively influence airline tickets online purchase intention in Spain, but in the Netherlands attitude is the key driver.